Complete digital marketing for a UK textile chemicals manufacturer
- Client
- Texdale
- Sector
- Textile chemicals
- Market
- UK and global mills
- Scope
- Digital marketing, website, app, ads
Scope of work
This was complete digital marketing, built from scratch by one person, so the strategy, the website, the app and the ads were planned as one piece of work rather than handed between suppliers. The website sits at the centre: it is where the campaigns send people and where an enquiry starts.
Digital marketing strategy
Who Texdale sells to, what a technical buyer needs to see before getting in touch, and which channels should carry that. The plan the website, the app and the campaigns were built against.
Google Ads
Campaigns on Google pointing at the new website, set up by the same person who built the pages they land on.
Meta ads
Campaigns on Meta in the same brand and voice as the website, so an ad and the page it opens read as one company.
Brand-consistent website design
UI/UX design built on Texdale's own identity. The navy wordmark and the four-colour bar carry into the type, the layout and the colour coding of the process stages, so the site looks like the company rather than a template.
Website development
A custom Next.js build: eight product ranges, a catalogue of 87 products searchable by name or function, and a contact form that asks first whether the visitor wants a quote, a sample or a data sheet.
Mobile app
A mobile app, delivered as part of the same engagement and under the same identity as the website and the campaigns.
The website
The Texdale homepage as it is live today, from the hero to the contact block, on desktop and on a phone. Scroll inside either frame to see the complete page.
Scroll inside the frame to read the full page
Marketing chemistry to people who read data sheets
Texdale's buyers are technical. They arrive with a process problem and a specification, and they judge a supplier on whether it understands the chemistry, not on how the homepage makes them feel.
So the site leads with the process rather than with slogans: pretreatment, dyeing and finishing as three stages, eight product ranges with their functions listed, and a catalogue of 87 products that can be searched by name or by what a product does. That is also what makes paid traffic worth buying. A click from Google or Meta lands on a page that answers a technical question quickly, instead of a brochure.
Sample in. Bulk out.
In textile chemicals a sale rarely starts with an order. It starts with a sample tried on the mill's own cloth. Texdale's site says so in four words, and sets out the method behind it in four steps: consult, formulate, test, supply.
The enquiry flow follows the same path. Request a sample is the main button in the header on every page, and the contact form asks what the visitor needs before anything else: a general enquiry, a quote, a sample, a technical data sheet or a safety data sheet. Each request arrives labelled, so the team knows what to send before they reply.
One person, from design to the live ads
The usual route for a manufacturer is a designer for the look, a developer for the build and an agency for the ads, each briefed separately. Here one person did all of it. The design followed the brand, the build followed the design, and the campaigns pointed at pages built with them in mind. Nothing was lost in a handover, because there was not one.
It also means one person answers for the whole thing. If an enquiry form is not being used, or an ad sends people to the wrong range, there is no question of whose problem it is.
There are no performance figures on this page. The results belong to Texdale, and none are published without their agreement.