Identity that holds up beyond the logo file
A logo is the easy part. What matters is whether the identity still works on a website, an ad, a brochure and a pitch deck once other people are applying it. This covers logo, colour and typography systems, documented brand guidelines so anyone can apply them consistently, and the company profile and pitch materials that carry the brand into a room.
What this covers
Branding
Logo, colour, and typography systems built to hold up across a website, social channels, and printed materials, not just a single logo file.
- Logo design
- Colour & typography systems
- Brand identity
Brand Guidelines
A documented brand guideline deck so anyone working on your brand, an agency, a new hire, a freelancer, applies it consistently.
- Logo usage rules
- Colour & typography specs
- Templates & stationery
Business Profile
Company profile decks and one-pagers used for pitching, partnerships, or investor conversations.
- Company profile design
- Pitch deck design
- Print-ready layouts
How this works in practice
A system, not a folder of one-off assets
The problem with commissioning design piece by piece is that the fifth asset no longer matches the first. Colours drift, type sizes are improvised, and the brand is whatever the last supplier felt like doing that week.
A brand system fixes the decisions once: the palette and where each colour is allowed to be used, the type scale, spacing, logo behaviour at small sizes and on photography, and the rules for campaign creative. Anyone producing work afterwards, including you, has something to check against.
Launch and campaign creative
Most of my recent brand work has been launch creative for property, where a single development needs a coherent look across social, portal listings, brochures, hoardings and the landing page, produced quickly and consistently under a launch deadline.
That work is built to be extended. Templates and a defined set of rules mean the tenth asset takes a fraction of the time the first did, and still belongs to the same brand, which is what makes design economics work over a campaign rather than a single post.
Deliverables and file handover
You get working source files, not only flattened exports: layered originals, logo lockups in vector at the sizes and colourways you will actually need, and a written guideline document covering the decisions rather than only showing the outcome.
Exports are supplied at the specifications each channel actually needs, which sounds small and saves a great deal of back and forth once ten people start asking for the logo in different formats.
How a brand project actually runs
It starts with questions rather than moodboards: who is buying, what they are comparing you against, and what the business needs the brand to signal. A brand that looks excellent and says the wrong thing about price or seriousness is an expensive mistake.
From there it is direction, usually two or three routes rather than a dozen, then refinement of one, then application across the pieces you will actually use. Reviewing routes as full applications rather than logos on white is what stops the common outcome of approving a mark that then falls apart on a hoarding or a phone screen.
Frequently asked
Do we need a full rebrand?
Usually not. Existing brand guidelines are a starting point, not a blocker, and most engagements build on what you already have.
What is in a brand guidelines deck?
Logo usage rules, colour and typography specifications, and templates, so an agency, a new hire or a freelancer applies your brand the same way you would.
Do you design logos?
Yes, though a logo on its own is rarely what a business actually needs. A mark without a defined palette, type scale and usage rules drifts within months as different people apply it differently. The logo is one deliverable inside a brand system.
What is the difference between a logo and a brand identity?
A logo is one asset. A brand identity is the set of decisions that make everything else consistent: colours and where each is allowed to be used, type scale, spacing, how the logo behaves at small sizes and over photography, and the rules for campaign creative.
Do you do print as well as digital?
Yes, including brochures, hoardings and sales material, supplied print-ready with bleed and colour handled properly rather than a screen file sent to a printer and hoped for.
Can you design a company profile or pitch deck?
Yes. These are usually the highest-value design a service business owns, because they are what a buyer reads when deciding whether you are serious, and most are built in a hurry from a template.
How much does branding cost?
It depends whether you need a focused identity or a full system across print and campaign templates. The honest answer is that I will scope it after understanding who is buying from you and what the brand has to signal, not before.
Do I get the editable source files?
Yes. Layered source files and vector logo artwork are handed over as standard. Withholding them to keep a client dependent is common practice and not something I do.
Can you refresh a brand without starting again?
Usually yes, and often it is the better call. If the brand has recognition, a refresh that tightens the type, fixes the palette and defines the missing rules gets you most of the benefit without discarding what people already recognise.
How long does a brand project take?
Two to four weeks for a focused identity with guidelines, longer if it extends into a full system across print and campaign templates. The variable is rarely the design time, it is how quickly feedback comes back and how many people need to agree, so I would rather know who the decision-maker is at the start than discover it at round three.
Do you do print as well as digital?
Yes, brochures, hoardings and sales material included, supplied print-ready with bleed and colour handled properly rather than as a screen file sent to a printer and hoped for.
Still not sure if this is what you need?
Send it here and it comes straight to me. You will get a straight answer about whether I am the right fit, including when the answer is no.
Have a project in mind? Let's start it.
Whether it's a paid campaign, a website or app, or ongoing design and social support — tell me what you need and I'll get back to you with next steps.