Social media handled end to end, not just designed and handed over
Most social work stops at delivering assets. This covers the whole thing: the strategy, the content calendar, the creative itself, and the actual posting and engagement. Because the same person also runs the paid campaigns, organic and paid reinforce each other instead of running as separate projects.
What this covers
How this works in practice
Organic and paid are one system, not two
The most common waste I see is a social calendar built by one team and ad creative built by another, with nothing shared between them. The organic grid says one thing, the ads say another, and a buyer who sees both comes away unsure what the company actually is.
Because the same person makes both here, the creative that performs in paid gets promoted into the organic calendar, and the organic posts that earn genuine engagement become ad tests. That feedback loop is most of the value, and it only exists when one person can see both sets of numbers.
What a month actually contains
A working month is a content plan tied to what the business is trying to sell that month rather than to a generic calendar, the creative to deliver it across feed, story and reel formats, scheduling, and community management so comments and direct messages get answered while intent is still warm.
For launches, that plan is built backwards from the launch date: teaser, reveal, detail, urgency, then post-launch proof. Posting consistently is table stakes. Posting in a sequence that matches how a buyer actually decides is what makes the channel earn its budget.
Built on a real brand system
Campaign creative is produced from the same brand rules as the website and the sales material, so what a buyer sees on Instagram, on the landing page and in the brochure looks like one company. That sounds obvious and is genuinely rare, because those three things are usually made by three different suppliers.
Award-winning work for LEOS Developments came out of exactly that arrangement: the same person building the site the campaigns pointed at, and making the creative that drove traffic to it. You can see how that played out in the case studies on this site.
Measuring social honestly
Followers and likes are the easiest numbers to report and the least useful to act on. An account can add thousands of followers who will never buy, and the graph still points upward, which is why vanity metrics survive so long inside marketing reports.
What I report instead is saves and shares, which indicate genuine interest, profile visits and link clicks, which indicate intent, and enquiries attributed back to social, which indicate revenue. Where the platform cannot attribute cleanly, I say so rather than presenting a confident number the data does not support.
Frequently asked
Do you post as well as design?
Yes. Channel management, community engagement and performance reporting are included, not just handing over a folder of assets.
How does this connect to paid campaigns?
The same creative direction runs across both, so an organic post and a paid ad look like they came from one brand. That is the practical advantage of one person covering both.
Do you post for us, or only produce the content?
Either. Some clients want the creative delivered and post it themselves; others want the whole channel run, including scheduling and replying to comments and direct messages. Tell me which you want and the scope is priced accordingly.
How many posts do you produce in a month?
It depends on the plan rather than a fixed number, because a launch month and a quiet month should not look the same. What matters more is that the plan is built around what you are selling that month rather than filling a calendar.
Do you handle comments and direct messages?
Yes, where community management is part of the scope. It matters more than it sounds: an enquiry in a comment thread goes cold quickly, and most of the value of social for a service business arrives in the inbox rather than in the likes.
Can you guarantee follower growth?
No, and I would be careful with anyone who does. Followers can be bought and mean nothing commercially. What I report instead is saves, shares, profile visits and enquiries, because those are the numbers that connect to revenue.
Which platforms do you cover?
Instagram, Facebook, TikTok and LinkedIn, with the creative made for each rather than one asset resized four ways. Which ones are worth your effort depends on whether your buyers are consumers or businesses.
Do you write the captions and copy as well as the design?
Yes. Splitting copy from design is what produces posts where the words and the image are arguing with each other. Both come from the same brief, and both are written for the platform rather than reformatted from a press release.
Can you work with our existing brand guidelines?
Yes, and it is usually the faster start. If guidelines exist I work inside them. If they do not, or they only cover a logo and two colours, I will tell you what is missing before it becomes a problem across fifty assets.
Do you manage the ad spend behind social posts too?
Yes. Paid social sits with the paid marketing work, which means boosted content is planned against a cost per lead rather than boosted because a post happened to do well organically.
Still not sure if this is what you need?
Send it here and it comes straight to me. You will get a straight answer about whether I am the right fit, including when the answer is no.
Have a project in mind? Let's start it.
Whether it's a paid campaign, a website or app, or ongoing design and social support — tell me what you need and I'll get back to you with next steps.
Social Media Strategy & Design
Creative direction and the actual asset design for the channels you're active on, kept consistent with your brand and built to support paid campaigns rather than sit separately from them.