Paid Marketing & Lead Generation
Paid media only works if it's built around your actual sales pipeline, not vanity metrics. I plan, launch, and manage campaigns across every major platform, then track every lead back to cost per acquisition and revenue, not just clicks and impressions.
Google Ads & Performance Max
Search, Shopping, Display, and Performance Max campaigns built around the keywords and audiences your actual customers use, with conversion tracking set up before a single dirham is spent.
- Search & Shopping campaigns
- Performance Max setup
- Conversion tracking & attribution
Meta Ads
Facebook and Instagram campaigns built around real business KPIs, from awareness through to lead capture, not vanity engagement.
- Campaign structure & audience targeting
- Creative testing & iteration
- Retargeting & lookalike audiences
TikTok Ads
TikTok campaigns built for how that audience actually watches: native-feeling creative and fast testing cycles rather than repurposed static ads.
- In-feed & Spark ads
- Creative testing
- Audience & interest targeting
Snapchat Ads
Snapchat campaigns for reaching a younger, mobile-first audience, useful alongside a broader UAE social strategy.
- Story & collection ads
- Audience targeting
- Campaign setup & tracking
LinkedIn Advertising
LinkedIn campaigns for B2B lead generation and account-based targeting, where the buyer is a company, not just an individual.
- Lead gen forms
- Account-based targeting
- Sponsored content & InMail
Demand Generation
Building awareness and interest before someone is ready to buy, so there's a pipeline to convert later, not just bottom-of-funnel capture.
- Top-of-funnel content & campaigns
- Retargeting sequences
- Pipeline nurturing
Lead Generation
Turning that interest into an actual list of qualified contacts, built through landing pages, gated offers, and forms designed to capture the right leads, not just the most leads.
- Landing pages & lead capture forms
- Gated content & lead magnets
- Lead qualification & CRM handoff
Email Marketing
Email sequences and campaigns that follow up on leads and keep past clients engaged, tied into the same CRM and automation setup.
- Welcome & nurture sequences
- Campaign design & copy
- List segmentation
WhatsApp Marketing
WhatsApp is the default business channel across the UAE. I set up broadcast lists, automated replies, and lead capture flows that meet clients where they already are.
- Broadcast campaigns
- Automated replies & flows
- Lead capture via WhatsApp
Performance Marketing & Optimisation
Ongoing optimisation once campaigns are live: lowering cost per lead over time and improving the landing pages that campaigns send traffic to.
- Funnel & landing page strategy
- Cost-per-lead optimisation
- Budget pacing & ROAS tracking
Frequently asked questions
Which ad platforms do you manage?
Google (Search, Shopping, Display, Performance Max), Meta (Facebook & Instagram), LinkedIn, and TikTok. I recommend the platform mix based on where your actual customers are, not run every channel by default.
Do you handle the creative as well as the media buying?
Yes. Ad creative and copy come from the same person managing the campaigns, so there's no handoff between a media buyer and a separate designer.
How is performance tracked?
Every campaign is set up with proper conversion tracking from day one, tied to leads and revenue rather than just clicks. You get visibility into real cost per lead and cost per acquisition, not vanity metrics.