Bilal Shafqat. 15 years of marketing, design and development, in one senior partner
What I actually do
Three disciplines that connect to each other, rather than three services sold separately.
How one person ended up doing four jobs
Not by plan. I started on the build side, writing code and designing interfaces, and kept being handed campaigns that pointed at pages somebody else had made. The pages were usually fine. What was broken was the seam: the ad promised one thing, the page said another, and the enquiry landed somewhere nobody was watching.
Fixing that meant learning the other half. Fifteen years later the two halves are one job, and the thing clients actually buy is the absence of a handover. Most marketers cannot build the thing they are marketing and most developers have never run a campaign, so the gap between them is where budgets quietly go.
What I am not
Not an agency, and not a freelancer with a network of subcontractors behind a single invoice. One person, which has a real cost: there is a ceiling on capacity and no cover if I am unavailable. For a programme running across six channels every week, an agency is the better answer and I will say so.
Not the lowest price either. The published figures are on the pricing page rather than behind a conversation, and they rule some projects out. That is deliberate: a budget that cannot cover the work properly produces a result nobody is happy with, and finding that out at the quote stage is cheaper for both of us than finding it out in month three.
How a first conversation goes
Thirty minutes, free, and it is not a pitch. You describe the business and the number you want to move, I ask questions, and you leave with a recommended approach and a price range. Often the recommendation is smaller than what you came in asking for, because the thing in the way is rarely the thing people think it is.
Sometimes the honest answer is that you do not need me. You do not need an app if a fast mobile site does the same job. You do not need a rebuild if the site works and the tracking is the problem. Telling you that costs me a project and buys the only thing worth having in a market this small, which is somebody who recommends you afterwards.
How working with me is different
You work with me, not an account manager
The person you brief is the person who plans the campaign, writes the code, and designs the creative. Nothing gets translated through a middle layer and nothing gets handed down to junior staff.
No handoffs between disciplines
Most projects lose time and quality at the seams: the agency blames the developer, the developer blames the designer. Because all three disciplines sit with one person here, those seams do not exist.
Measured against pipeline, not impressions
Tracking gets set up before spend starts, so performance is reported as cost per lead and cost per acquisition rather than clicks, reach, and engagement.
Platforms and tools I work in
Named specifically, so you can tell straight away whether I cover what you already run on.
Paid platforms
- Google Ads & Performance Max
- Meta (Facebook & Instagram)
- TikTok
- Snapchat
Build stack
- Next.js, React & React Native
- MERN (MongoDB, Express, React, Node)
- PostgreSQL
- WordPress, Squarespace & Wix
- Tailwind CSS
CRM & tracking
- HubSpot
- Zoho
- Salesforce
- Server-side tracking & Conversions API
Design
- UI/UX & product design
- Branding & brand guidelines
- Social & campaign creative
- Video editing
Who I work with
I work with companies at different stages of growth, adapting my role based on business needs, internal structure, and growth goals.
Startups & Founders
Early-stage and scaling startups needing paid marketing, a website, or an MVP application without hiring a full team.
Founders who need strategy and execution without hiring multiple specialists.
- —Paid ads, funnels & landing pages
- —Web & mobile MVP development
- —Brand visuals & messaging
Real Estate Developers & Agencies (UAE)
Specialised marketing and web support for off-plan and ready property sales in competitive markets.
Teams focused on high-intent leads and cost efficiency.
- —Campaign-specific landing pages & funnels
- —Paid ads targeting investors & buyers
- —CRM-ready lead capture & qualification
In-House Teams & Growing Companies
I work as an extension of internal teams to support marketing, design, or development capacity.
Companies needing hands-on expertise without full-time overhead.
- —Paid marketing & funnel optimisation
- —Web, mobile & custom app development
- —Design & social content support
Agencies & Consulting Partners
White-label or collaborative support for agencies that need reliable delivery on marketing, design, or dev.
Agencies that value clarity, quality, and dependable delivery.
- —Paid ads & landing page execution
- —Web, mobile & MERN development support
- —Design & social content production
Let's discuss your goals and find the right engagement model.
Book a free consultationBased in Dubai, working with you directly.
Tell me what you're trying to achieve and I'll come back with next steps, not a generic proposal deck.
Book a free consultation