Whether it's a paid campaign, a website, or a custom application, every project follows the same clear process, from brief to launch to optimisation.
I start by understanding the business, audience, and goals before proposing a marketing, design, or development approach.
Based on the brief, I plan the campaign, application, or design system and map out how each piece fits together.
Execution is hands-on, building, testing, and shipping the campaign, website, or application.
Once live, I focus on measuring performance and improving it, whether that's ad spend, conversion rate, or app usage.
Most projects run one of a few ways: a fixed-scope build, a monthly retainer, or embedded support alongside your team.
Which one fits depends on whether you need a defined deliverable or ongoing output, and how much of the work your own team already covers. The full breakdown of each model, and what drives cost, is on the pricing page.
See engagement models and pricingNo. A common arrangement is picking up one stage where a team already covers the others, such as the build when the strategy is settled, or the measurement work when everything else is running. If you already have a website, send me the URL and I will tell you honestly whether it is worth improving or rebuilding before either of us assumes a full project.
The four stages are the same. What happens inside them is not. Stage three means campaign setup and launch for paid work, development and deployment for a build, and design production for creative, which is why each stage lists all three rather than pretending one description covers everything.
I do, all of them. Marketing, design and development come from the same person, so nothing is lost handing a brief from one stage to the next. Nothing is subcontracted without telling you first.
Either a handover, or ongoing support if the work keeps running. Campaigns and applications both need someone watching them after launch, so measurement and iteration is a stage rather than a final report. Which of the two fits is a question of engagement model, and those are set out on the pricing page.
Early, and in the first conversation rather than after a discovery phase you have paid for. You get a rough figure once I understand the scope, and an honest view of what is worth doing, which often includes telling you a smaller piece of work would solve the problem. What actually moves the number is set out on the pricing page.
Whether it's a paid campaign, a website or app, or ongoing design and social support, tell me what you need and I'll get back to you with next steps.