Fifteen years of experience in
all of it.
One point of contact for all of it. No account managers, no handoffs, and no week spent translating between three suppliers.
One senior partner.
Campaign to code.
Fifteen years of paid marketing, web and app development, design and CRM automation. No account managers, no handoffs.
- 15
- Years across marketing, design and development
- 4
- Disciplines, one person, not four suppliers
- UK + UAE
- Property developers in the UK and UAE
For LEOS Developments, Tomorrow World and Refine
Fifteen years in one person, working out of Dubai
I am Bilal Shafqat. I run paid campaigns, design the interface, write the code, and wire the CRM behind it. Not a studio and not a network of subcontractors, so the person you brief is the person who does the work.
Most projects lose their time and their quality at the seams between suppliers, where the agency waits on the developer and the developer waits on the designer. Those seams are where I spend my days, and here they simply do not exist.
- 15
- Years across marketing, design and development
- 1
- Point of contact, from the brief to the launch
- UK + UAE
- Clients, working on Dubai hours
Four disciplines.
One point of contact.
Most businesses stitch this together from an agency, a developer and a freelancer, then spend their week translating between them. I do all four, so the strategy and the build never disagree.
- 01
Paid Marketing & Lead Generation
Ads and search that bring qualified enquiries, measured on cost per booked call rather than clicks.
- Meta, Google & TikTok
- SEO
- Landing page testing
- 02
Website & App Development
Custom code, WordPress or mobile, chosen to fit your goal and budget instead of my preference.
- React & MERN
- WordPress
- iOS & Android
- 03
Design, Content & Conversion
Interfaces, creative and copy built to earn trust fast and turn existing traffic into enquiries.
- Web & app UI/UX
- Brand identity
- Social creative
- 04
CRM & Marketing Automation
Your marketing, site and sales data connected, so leads are tracked and followed up without anyone remembering to.
- HubSpot, Zoho & Salesforce
- Server-side tracking
- Workflows
What I Actually Build
Every piece here is work that shipped, not a concept.
LEOS Developments
- UI Design
- Web Development
Hadley Heights
- Web Development
- Conversion
LEOS Mobile App
- App Development
- UI Design
Cavendish Square
- Web Development
- UI Design
- Mobile
LEOS Campaign Creative
- Social Media
- Brand Creative
Weybridge Gardens
- Web Development
Weybridge Gardens 2
- Web Development
Hadley Heights Social
- Social Media
LEOS App Screens
- App Development
- UI Design
Design, development and marketing work, by client and by project.
Measurable outcomes across marketing, design & development.
I focus on delivering consistent, trackable results — whether that's lead volume, conversion rate, or a shipped product — especially across UAE real estate, eCommerce, and service-based businesses.
15+ Years Experience
Across digital marketing, design, and web/mobile development
UAE Real Estate Growth Specialist
Hands-on experience with off-plan & lead-driven campaigns
Strategy → Execution Ownership
From planning and design to launch, tracking, and optimisation
A Structured Path From Brief To Shipped Work
Four stages, every project. The detail behind each one, and the work it produced, is on the process page.
- 01
Understand the Brief
Research & Discovery
I start by understanding the business, audience, and goals before proposing a marketing, design, or development approach.
- 02
Plan & Design
Structure & Interface
Based on the brief, I plan the campaign, application, or design system and map out how each piece fits together.
- 03
Build & Launch
Development & Delivery
Execution is hands-on, building, testing, and shipping the campaign, website, or application.
- 04
Optimize & Scale
Measurement & Iteration
Once live, I focus on measuring performance and improving it, whether that's ad spend, conversion rate, or app usage.
Flexible Engagement Models, Built To Match Your Project
Work with me however fits best — a single project, a monthly retainer, embedded support, or independent advisory.
Working with founders, UAE real estate developers, in-house teams and agencies.
Project-Based
from AED 31,500
A defined deliverable with a clear scope, timeline, and price.
Best for focused projects with clear goals and timelines.
Ideal when you need
- —A website, app, or ad campaign with a clear brief
- —Graphic design or social content for a launch
- —A one-off build with no ongoing commitment
How I contribute
- —Fixed-scope proposal and timeline
- —Design, development, or campaign delivery
- —Handover with documentation or training
Monthly Retainer
from AED 16,000 / month, minimum 3 months
Ongoing marketing, design, or development support on a recurring basis.
Best for businesses needing consistent, ongoing output.
Ideal when you need
- —Continuous paid ad management
- —Regular social content & posting
- —Ongoing feature development or site updates
How I contribute
- —Monthly deliverables & reporting
- —Priority turnaround on requests
- —A single point of contact across disciplines
Ongoing Partner / Dedicated Support
Embedded support alongside your team for larger or longer-running initiatives.
Best for scaling teams or fast-moving projects.
Ideal when you need
- —Multi-channel campaigns running in parallel
- —A product roadmap with continuous development
- —Teams that need extra hands without a full hire
How I contribute
- —Cross-functional marketing, design & dev support
- —Direct collaboration with your internal team
- —Flexible capacity as needs change
Consulting & Advisory
from AED 3,500 per session
High-level review and guidance focused on clarity and measurable outcomes.
Best for leadership teams needing clarity and direction.
Ideal when you need
- —A marketing, UX, or technical review
- —Expert input before a bigger investment
- —Independent insight without execution dependency
How I contribute
- —Marketing, UX & technical performance review
- —A prioritised action plan
- —Optional support to implement recommendations
Let's discuss your goals and define the right approach.
Book a free consultationNot sure what you need?
Ask a question about the work, the services or how this all works. Answers come from this site, so nothing is made up.
Have a project in mind? Let's start it.
Whether it's a paid campaign, a website or app, or ongoing design and social support — tell me what you need and I'll get back to you with next steps.