17 years of experience
in all of it.
One point of contact for all of it. A digital marketing freelancer in Dubai, with no account managers, no handoffs and no week spent translating between three suppliers.
Book a free consultationFreelance digital marketer in Dubai, UAE.
Campaign to code.
I’m Bilal Shafqat, a freelance digital marketer in Dubai, with 17 years across paid marketing, web and app development, design and CRM automation. Freelance digital marketing in Dubai and across the UAE, with no account managers and no handoffs.
- 17
- Years across marketing, design and development
- 3
- Disciplines, one person, not three suppliers
- UK + UAE
- Property developers in the UK and UAE
For property developers in the UK and Dubai
A digital marketing expert in Dubai who builds it too
I am Bilal Shafqat, and 17 years of it sit in one person. I run paid campaigns, design the interface, write the code, and wire the CRM behind it. Not a studio and not a network of subcontractors, so the person you brief is the person who does the work.
Most projects lose their time and their quality at the seams between suppliers, where the agency waits on the developer and the developer waits on the designer. Those seams are where I spend my days, and here they simply do not exist.
- Years across marketing, design and development
- 17
- Point of contact, from the brief to the launch
- 1
- Clients, working on Dubai hours
- UK + UAE
Services
Three disciplines.
One point of contact.
Most businesses stitch this together from an agency, a developer and a freelancer, then spend their week translating between them. I do all three, so the strategy and the build never disagree.
- 01
Marketing services
Paid advertising, search, social and email, run as one sequence and measured on cost per enquiry rather than clicks.
- 02
Design services
Interfaces, brand and creative built to earn trust quickly and turn the traffic you already have into enquiries.
- 03
Development services
Websites, mobile apps and the CRM and tracking behind them, so the marketing has something built for it to point at.
Real briefs, real launches. A closer look at five of them.
Measured properly,
or not claimed at all.
Every engagement starts with a tracked baseline and reports against one number you agreed to. You will not find percentage claims on this page, because the figures worth quoting belong to clients rather than to me. What is published instead is how the measurement is set up, which is the part you can check before you hire anyone.
How these numbers are produced
- Baseline captured before anything changes
- Tracked in your own GA4, CRM and ad accounts
- One monthly report, no vanity metrics
Access stays in your name. If we stop working together, the data stays with you.
0
Accounts kept in my name
Ad accounts, website and analytics stay yours from day one
No lock-in
10
Case studies published
Each with the brief, the decisions and what shipped
Brief · Build · Outcome
3
Disciplines, one contract
Marketing, design and development under one agreement
No hidden subcontractors
Want the working behind these numbers?
10 case studies, with the brief and the decisions behind each one.
A freelance digital marketer in Dubai, not an agency with an account manager
When you hire a freelance digital marketer in Dubai, you should get the person who does the work. That is how I work: one digital marketing expert in Dubai who plans the strategy, runs the campaigns, builds the pages and reports the results, with no layer in between. You brief me, and I do it.
Who I help in Dubai
Property developers launching off-plan projects, B2B companies selling to other businesses, and service businesses that need steady enquiries rather than likes. If you sell something people research before they buy, a digital marketing freelancer in Dubai who plans the campaign and builds the page it lands on will usually beat two suppliers handing work between them.
Strategist and hands-on specialist
Most businesses hire a digital marketing strategist who writes the plan, then a specialist who runs the ads. I am both. I set the goal and the budget split as your digital marketing consultant in Dubai, then run Google Ads, Meta, LinkedIn and SEO myself as the specialist, and report against one number you care about.
Dubai, Abu Dhabi and Sharjah
I am based in Dubai and work on Dubai hours, so you get answers during your working day, not overnight from another time zone. Businesses in Abu Dhabi and Sharjah get the same service through calls and screen shares, with a meeting in person when it helps. I also work with clients in the UK on the same terms.
How to choose the best freelance digital marketer in Dubai
The best digital marketing expert in Dubai for you is the one who can show results like the ones you need. Ask to see live work, not a slide. Ask who will own the ad accounts, the website and the analytics (it should be you). Ask what one number they will report on each month. And ask who builds the landing page, because most wasted ad spend in Dubai is a good ad sending people to a slow or vague page.
Free, no obligation, and you leave with a plan and a price range.
From brief to shipped, in four stages
Same path on every project, whether it is a campaign, a website or an app. You always know which stage we are in, what is landing next and what I need from you.
- 01Week 1
Understand the Brief
Research & Discovery
I start by understanding the business, audience, and goals before proposing a marketing, design, or development approach.
You get
A written brief with one agreed success metric
- 02Weeks 2 to 3
Plan & Design
Structure & Interface
Based on the brief, I plan the campaign, application, or design system and map out how each piece fits together.
You get
Designs and a plan to sign off on
- 03Weeks 4 to 8
Build & Launch
Development & Delivery
Execution is hands-on, building, testing, and shipping the campaign, website, or application.
You get
The live thing, with tracking already wired up
- 04Ongoing
Optimise & Scale
Measurement & Iteration
Once live, I focus on measuring performance and improving it, whether that's ad spend, conversion rate, or app usage.
You get
A monthly report against the agreed metric
What I need from you: a kickoff session, then one round of feedback per stage
No daily check-ins, no standing calls, and no chasing you for sign-off you did not agree to give.
Compare the four models side by side
Every model starts with a free call. You get a fixed price in writing, sized to your goals and your budget, before any work starts.
Project-based
Fixed price
quoted after a free call
- Commitment
- One scope
- Best for
- A focused project with a clear goal and deadline
- What you get
- Fixed scope and price
- Design and build
- Tracking before launch
- Post-launch support
- Reporting
- At handover
Monthly retainer
Monthly fee
sized to your budget
- Commitment
- Minimum 3 months
- Best for
- Consistent output month after month
- What you get
- One agreed focus a month
- Marketing, design or dev
- Report against one metric
- Direct access, no PM layer
- Reporting
- Monthly
Ongoing partner
Priced on scope
agreed per engagement
- Commitment
- Agreed days each week
- Best for
- A scaling team that needs capacity, not a vendor
- What you get
- Inside your tools
- Priority over other work
- Quarterly planning
- Handover docs as standard
- Reporting
- Weekly
Consulting
One fixed fee
agreed before the session
- Commitment
- One session
- Best for
- A team that needs a second opinion, not hands
- What you get
- Four-hour session
- Campaign or build review
- Written recommendations
- No implementation
- Reporting
- Written summary
Quotes exclude ad spend and third-party licences. Every model starts with the same free consultation, and you get a written scope and price before anything is invoiced.
Hiring a digital marketing freelancer in Dubai: your questions
Still not sure what you need?
Tell me the business and the number you want to move. You will get a recommended approach and a price range, whether or not you hire me.
Book a free consultationWhat does a digital marketing freelancer in Dubai actually cover?
Paid ads on Google, Meta, TikTok, Snapchat and LinkedIn, search and content, email and WhatsApp, and the tracking underneath all of it. The difference from most digital marketing freelancers in Dubai is that I also build the landing pages and apps the campaigns point at, so the site and the spend are designed together instead of handed between two suppliers.
How much does a freelance digital marketer in Dubai charge?
It depends on what you need, so I quote rather than publish a price list. After a free 30-minute call you get a price range, then a fixed price in writing once the scope is agreed, by the project or by the month, sized to your goals and your budget. Smaller businesses often start with one campaign or one landing page and grow from there. Ad spend is always separate and paid directly by you.
Do you build mobile apps?
Yes, with React Native so one codebase serves iOS and Android. I will also tell you when you do not need an app. For a lot of businesses a fast mobile website does the same job without app store approval and two platforms to maintain.
How much does a landing page cost?
It depends on scope, and any number quoted before understanding that is guesswork. Describe what you have in mind, and your budget if you have one, and you get a fixed figure within a business day. If the budget is tight, I will tell you what the most useful smaller version looks like.
Can you work with clients outside the UAE?
Yes, and much of the work suits remote delivery well: audits, tracking implementation, landing page builds and design work do not require being in the same room. Campaign management that needs daily contact is easier within a few hours of Gulf Standard Time.
What have you done for property developers?
Campaigns, websites and apps for LEOS Developments, a property developer in the UK and Dubai. The published case studies cover Hadley Heights, Weybridge Gardens and Cavendish Square: off-plan lead generation, launch and sales-gallery sites, and the CRM behind the enquiries.
Should I hire a freelancer or an agency?
It depends on the size of the job. A freelancer suits a business that wants the person doing the work to be the person they brief, on one or two channels at a time. An agency suits a large programme running many channels every week with several people involved. I have written up freelancer vs agency in Dubai honestly, including when an agency is the better answer.
Is there a minimum commitment?
Project work is one agreed scope with no ongoing commitment. A monthly retainer has a three-month minimum, because paid campaigns and SEO need that long to learn and show a trend. A one-off review session is exactly that.
Who owns the ad accounts, the website and the data?
You do, from day one. The domain, hosting, ad accounts and analytics stay in your name, and I work inside them with my own access. If we stop working together, nothing has to be moved or handed back.
What actually happens in the free consultation?
Thirty minutes. You describe the business and the number you want to move, I ask questions, and you leave with a recommended approach and a price range. No deck, no follow-up sequence, and no obligation.
Have a project in mind? Let's start it.
Whether it's a paid campaign, a website or app, or ongoing design and social support, tell me what you need and I'll get back to you with next steps.