AKS Chemicals: end-to-end digital marketing for a textile chemicals manufacturer in Pakistan
- Client
- AKS Chemicals
- Sector
- Textile chemicals
- Market
- Pakistan and export mills
- Role
- Growth marketing lead, end to end
- Scope
- Strategy, web, app, SEO, GEO, social, ads
Scope of work
A chemicals manufacturer sells to technical buyers who judge a supplier on whether it understands their process. Every part of this work, from the website to the ads, is planned as one piece around that buyer, so a dyehouse manager who sees an ad, searches the company or asks an AI assistant finds the same company, saying the same thing, with one clear way to start a trial.
Digital marketing strategy
Who AKS sells to, what a mill needs to see before it sends a sample of cloth, and which channels should carry that. The plan the website, the campaigns and the social channels were built against.
Website redesign
A new identity for the site built on the AKS logo: the brand navy taken from the mark, a warm dye-orange accent, dark ink and bone paper sections, and a serif display face that reads like a technical publication rather than a template.
Website development
A custom Next.js build, exported as plain static files for the existing hosting. Fonts are self-hosted, the page is fully readable without JavaScript, and every range, figure and contact detail comes from one content file, so adding a sixth range updates the list, the footer and the enquiry form at once.
SEO and a clean migration
Titles and descriptions written for what buyers search, a sitemap and robots file, HTTPS forced on one domain, and permanent redirects from every old WordPress address to the new page, so links and rankings the old site had earned are carried over rather than lost.
GEO and AI search (AIO)
Structured data that names the company, its location, its founding year and its product ranges, and an llms.txt file that summarises AKS for AI assistants, so ChatGPT, Gemini and Google's AI Overviews describe the company accurately when a buyer asks.
Google Ads
Search campaigns aimed at mills and buyers looking for a textile chemicals supplier, pointing at the new site, set up by the same person who built the pages they land on.
Meta ads and creatives
Facebook and Instagram campaigns in the same identity as the website, with a set of nine creatives: one for the brand, one for each of the five product ranges, and one each for toll manufacturing, standards and the markets beyond textiles.
Social media
AKS's social channels run in the same look and voice as the website and the ads, with posts on the ranges, the process and the company, so a buyer who checks a profile sees the company the campaign promised.
Mobile app design
A mobile app designed in the same identity as the website and the campaigns, so the app, the site and the ads read as one company.
The website
The new AKS Chemicals homepage as it is live today, on a desktop and on a phone, from The chemistry behind the cloth to the enquiry form and footer. The mobile layout is designed for a phone in a mill, not squeezed from the desktop: one column, the ranges as a tappable list, and the enquiry form within thumb reach. Scroll inside each frame to see the complete page.
Scroll inside the frame to read the full page
Meta campaign and social creatives
A set of nine square creatives built from the same identity as the website: the AKS wordmark, the navy, the dye-orange accent and the same type. One for the brand, one for each of the five ranges, and one each for toll manufacturing, standards and the markets beyond textiles, used as posts and as the Meta campaign on Facebook and Instagram.
Replacing a WordPress site without losing what it had
The old akschemicals.com ran on WordPress with a page builder and slider plugins, and most of its content dated from 2021. It worked, but it was slow to change and needed regular updates to stay secure, which is a poor fit for a manufacturer whose team has a plant to run.
The new site is plain static files: nothing to patch, nothing to log in to, and fast on a phone in a mill. The risk in any rebuild is losing the search traffic the old site had earned, so every old address, from the contact page to old posts, now redirects permanently to the new one. Search engines are told where each page went instead of finding a dead end.
Selling to a mill, not a shopper
In textile chemicals a sale starts with a trial on the mill's own cloth, not with a basket. So the site leads with the process: five ranges in the order a fabric meets them, from pretreatment to special finishing, each with one plain line on what it is for.
The enquiry form asks the questions a technician needs first: the company, the process and what the mill is trying to achieve, from the substrate to the machine and the target result. Send us the cloth is the heading, and it says exactly what happens next: a technician comes back with a trial recipe. A click from Google or Meta lands on a page that answers a technical buyer quickly, which is what makes paid traffic worth buying.
Built for search engines and AI assistants
A buyer looking for a supplier now asks ChatGPT or Gemini as often as Google. Both answer from what they can read and trust, so the site states its facts plainly in text rather than in images: who AKS is, where it is, since when, and what each range does.
Structured data repeats those facts in a form machines read without guessing, and an llms.txt file gives AI assistants a short, accurate summary of the company. The aim is simple: when someone asks which manufacturers in Pakistan supply denim washing or dyeing auxiliaries, the answer can name AKS and describe it correctly.
One person, one textile chemicals playbook
AKS is the second textile chemicals manufacturer I market from end to end, after Texdale in the UK. The buyers are the same kind of people, dyehouse and finishing managers with a process problem, and the method carries over: lead with the process, make a trial the first step, and keep the website, search, social and ads saying one thing.
Design, build, search and campaigns all sit with one person, so nothing is lost in a handover and there is no question of whose problem it is when an enquiry goes quiet.
There are no performance figures on this page. The results belong to AKS Chemicals, and none are published without their agreement.
About the AKS Chemicals work
What did Bilal Shafqat do for AKS Chemicals?
Their digital marketing from end to end: the strategy, a new website designed and built in Next.js to replace their WordPress site, SEO and AI search optimisation, social media, Google Ads, Meta ads with a set of nine creatives, and a mobile app designed in the same identity.
Why replace a working WordPress site?
The old site depended on a page builder and plugins that needed regular updates, and most of its content dated from 2021. The new site is static files with nothing to patch, loads quickly on a phone, and keeps every product range and contact detail in one place, so it stays accurate as AKS changes.
Did the move to a new website lose search rankings?
It was built not to. Every old WordPress address redirects permanently to the new page, the site has a sitemap and a single HTTPS domain, and titles and descriptions were rewritten for what buyers search, so the links the old site earned are passed on.
How does the website turn a visit into an enquiry?
The enquiry form is headed Send us the cloth and asks for the company, the process and the result the mill needs. A technician replies with a trial recipe, which matches how textile chemicals are actually bought: trial first, bulk order after.
How is the site optimised for AI search?
The facts are written as plain text, repeated in structured data, and summarised in an llms.txt file for AI assistants. That gives ChatGPT, Gemini and Google's AI Overviews an accurate description of AKS to quote when a buyer asks about textile chemicals suppliers in Pakistan.
Are there results or figures for this work?
Not on this page. The results belong to AKS Chemicals and are not published without their agreement. The work itself, the live website and the creatives, is shown in full.