Weybridge Gardens 2 — the Provence Edition launch
The second phase took the same Dubailand location in a completely different direction: Provence, French-inspired living, 288 homes from AED 600,000. A themed launch only works if the theme survives contact with the conversion path, so the page had to carry it while still turning interest into registered, contactable buyers.
- Location
- Dubailand, Dubai
- Scale
- 288 homes
- Unit mix
- Studios, 1, 2 & 3 bedroom
- Entry price
- From AED 600,000
Landing page, desktop and mobile
Built around a single conversion goal, Register Your Interest, with the price qualifier (from AED 600K) placed high so unqualified traffic filters itself out early. A secondary Check Construction Progress route gives existing buyers somewhere to go without competing with the primary call to action. The mobile build is not a squeezed desktop layout: the hero crops to keep the tower and the development name legible at 366px, and the registration button sits within thumb reach rather than below the fold.
Weybridge Gardens 2 — mobile