Cavendish Square — a compact-unit launch in Jumeirah Village Triangle
Cavendish Square is 138 homes in Jumeirah Village Triangle, and the unit mix shapes everything about how it has to be sold: 114 studios and 24 one-bedroom apartments, from 428 to 1,209 sq ft. That is an investor and first-purchase audience rather than a family one, so the page leads with the address and the amenity set — rooftop garden, outdoor cinema, pool, gym — because at this size the shared space is the product. Estimated completion Q4 2025.
- Location
- Jumeirah Village Triangle, Dubai
- Scale
- 138 homes
- Unit mix
- 114 studios, 24 one-bedroom
- Completion
- Estimated Q4 2025
How this was approached
The brief behind the page
Cavendish Square is 138 homes in Jumeirah Village Triangle, and the unit mix decides everything about how it has to be sold: 114 studios and 24 one-bedroom apartments, from 428 to 1,209 square feet, with estimated completion in Q4 2025. That is an investor and first-purchase audience rather than a family one, and they buy on different evidence.
At this size the shared space is the product. A 428 square foot studio is not sold on the floor plan, because every 428 square foot studio has broadly the same floor plan. It is sold on the rooftop garden, the outdoor cinema, the pool and the gym, and on the address. So the page leads with those rather than with interiors.
Decisions that shaped it
The page answers what a compact-unit buyer actually asks, in that order: where is it, how many homes, what sizes, when does it complete. Not the lifestyle opening a development page usually starts with. An investor comparing yields wants the numbers in the first screen, and a first-time buyer wants to know whether completion fits their plan.
Register Your Interest sits in the hero with Check Construction Progress beneath it. Splitting the two is deliberate: buyers who have already committed have somewhere to go that does not compete with the registration form, which keeps the primary action clean for new traffic.
The British and European architects and interior designers are stated rather than implied, because for an overseas investor buying off-plan in Dubai, who is building it is part of the risk assessment.
What was delivered
Desktop and mobile landing pages for the launch. The mobile build is a genuine rebuild rather than a compression: the hero crops to hold the building and the development name at 367 pixels, and both calls to action sit above the fold within thumb reach.
Both captures are on this page in full. The mobile one is shown in a phone frame rather than cropped to a landscape box, because a 367 by 5,317 pixel capture cropped to 16:9 shows only a top strip that looks like any desktop page and tells you nothing about the work.
Landing page, desktop and mobile
One primary conversion goal, Register Your Interest, sits in the hero with Check Construction Progress beneath it. Splitting the two matters here: buyers who have already committed have somewhere to go that does not compete with the registration form, which keeps the primary call to action clean for new traffic. The body copy answers the questions a compact-unit buyer actually asks — where it is, how many homes, what sizes, when it completes — in that order, rather than opening with lifestyle language. The mobile build is a genuine rebuild rather than a compressed desktop layout: the hero crops to hold the building and the development name at 367px, and both calls to action sit above the fold within thumb reach.
Cavendish Square — mobile