Writing
Most of what is new here is for Dubai businesses deciding where their marketing money goes: how much to spend, whether to start with Google Ads or SEO, Google versus Meta for real estate, why leads stop converting, and how a freelancer compares with an agency.
74 pieces in all. The larger, older part is technical and design notes from client builds: React and React Native, the hooks in detail, state management, CSS and Node, and the design references and tools that earn their place.
There is also a strand for people hiring someone to build: what a website costs in Dubai, what to ask a developer before you sign, and which kind of developer you actually need. Every link in every list has been opened and checked, with the date on the page.
- News · 5 min
GA4 Data Manager: Google Analytics Now Shows Every Data Connection in One Place
GA4 Data Manager puts every data connection in one screen. What it shows, where to find it, and the mistake that counts conversions twice.
- News · 5 min
Google Analytics Can Now Talk to Your AI Assistant. Should You Connect It?
The Google Analytics MCP server lets an AI assistant read your GA4 data. What it does, how to set it up safely, and who should wait.
- Guide · 4 min
Your Retargeting Isn't Failing. It's Following the Wrong People.
Retargeting often follows everyone who visited: staff, job seekers, current customers. How to build retargeting audiences that convert instead.
- News · 7 min
PHP2Shell: Is Your WordPress Site at Risk, and What to Do Today
PHP2Shell is a critical flaw in PHP itself, disclosed on 21 October 2026. What it means for your WordPress site, and five steps to take today.
- Guide · 6 min
How to Check and Update the PHP Version in WordPress
How to check and update the PHP version in WordPress: Site Health, Hostinger hPanel, cPanel and Plesk steps, plus how to test and roll back.
- Guide · 5 min
The WordPress Security Checklist for Business Websites in Dubai
A WordPress security checklist for business sites: 14 checks on updates, PHP, backups, 2FA, firewalls and who owns your hosting and domain.
- Guide · 7 min
How to Choose a Mobile App Developer in Dubai
How to choose a mobile app developer in Dubai: the brief, tech stack, real costs, UAE data rules, CRM integration and red flags to avoid.
- News · 5 min
The Google Tag Manager Update: Check Your Tracking
The Google Tag Manager update of October 2026 changes how containers send data and handle gtag config. Who it affects, and five checks.
- Guide · 5 min
Your Ad Platforms Are Counting Leads Your CRM Never Saw
The marketing metrics to track in the UAE, when Meta and Google count conversions their own way and claim the same lead, and what to drop.
- Guide · 4 min
Your Landing Page Is Part of Your Ad Spend
Your landing page is part of your ad spend: why a two-week page change costs more than it looks, and the small fixes that matter most.
- Guide · 4 min
Your Cost Per Lead Is Fine. Your Sales Team Is Still Unhappy.
Cost per lead is set by the campaign. Lead quality is set by the page. Why the two reports disagree, and the one reporting change that fixes it.
- Guide · 5 min
How Much Should a Dubai Business Spend on Digital Marketing?
How much a Dubai business should spend on digital marketing, worked out from your own numbers, and the floor below which paid ads fail.
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