Writing
Most of what is new here is for Dubai businesses deciding where their marketing money goes: how much to spend, whether to start with Google Ads or SEO, Google versus Meta for real estate, why leads stop converting, and how a freelancer compares with an agency.
80 pieces in all. The larger, older part is technical and design notes from client builds: React and React Native, the hooks in detail, state management, CSS and Node, and the design references and tools that earn their place.
There is also a strand for people hiring someone to build: what a website costs in Dubai, what to ask a developer before you sign, and which kind of developer you actually need. Every link in every list has been opened and checked, with the date on the page.
- 7 min
How to Choose a Mobile App Developer in Dubai
How to choose a mobile app developer in Dubai: the brief, tech stack, real costs, UAE data rules, CRM integration and red flags to avoid.
- 5 min
The Google Tag Manager Update: Check Your Tracking
The Google Tag Manager update of October 2026 changes how containers send data and handle gtag config. Who it affects, and five checks.
- 5 min
Your Ad Platforms Are Counting Leads Your CRM Never Saw
The marketing metrics to track in the UAE, when Meta and Google count conversions their own way and claim the same lead, and what to drop.
- 4 min
Your Landing Page Is Part of Your Ad Spend
Your landing page is part of your ad spend: why a two-week page change costs more than it looks, and the small fixes that matter most.
- 4 min
Your Cost Per Lead Is Fine. Your Sales Team Is Still Unhappy.
Cost per lead is set by the campaign. Lead quality is set by the page. Why the two reports disagree, and the one reporting change that fixes it.
- 4 min
How Much Should a Dubai Business Spend on Digital Marketing?
How much a Dubai business should spend on digital marketing, worked out from your own numbers, and the floor below which paid ads fail.
- 4 min
Google Ads vs Meta vs TikTok: Where to Start in the UAE
Google Ads vs Meta vs TikTok in the UAE: which paid channel to start with, decided by whether people already search for what you sell.
- 5 min
Real Estate Marketing in Dubai: What Actually Generates Enquiries
Real estate marketing in Dubai: what produced qualified enquiries on four off-plan launches, from the price in the hero to one clear action.
- 4 min
How to Tell If Your Digital Marketing Is Working
The four numbers that tell you whether marketing is working, the vanity metrics that look like progress, and the test that settles it in one question.
- 4 min
Why Your Leads Are Not Converting (It Is Rarely the Ads)
Why your leads are not converting: the six places an enquiry dies between the ad and the sale, in the order worth checking, cheapest fix first.
- 3 min
Snapchat and TikTok Ads in the UAE: When They Are Worth It
Snapchat and TikTok ads in the UAE: who each reaches here, what the creative has to look like, how to test one, and when to ignore both.
- 5 min
What Does a Web Developer Actually Do?
A plain explanation of the job for people hiring one rather than becoming one: what the work involves, what it does not, and which kind you need.
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17 years across marketing, design and development, as one point of contact.
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