Design, Content & Conversion
Good design and content should do more than look right, they should move someone from scrolling to clicking to booking a call. I handle the branding, visuals, video, and page-level testing that support that whole path, not just one piece of it.
UI/UX Design
Interface design for websites and apps focused on how someone actually uses the product, not just how it looks in a mockup.
- Wireframing & prototyping
- Interface design
- Usability & accessibility
Web Design
Visual design for websites, built to hand off cleanly into development rather than existing as a disconnected mockup.
- Landing page design
- Design systems
- Responsive layouts
Mobile App Design
App interface design for iOS and Android, designed around each platform's own conventions rather than a single generic layout.
- App UI design
- Design systems for apps
- App store visuals
Branding
Logo, colour, and typography systems built to hold up across a website, social channels, and printed materials, not just a single logo file.
- Logo design
- Colour & typography systems
- Brand identity
Brand Guidelines
A documented brand guideline deck so anyone working on your brand, an agency, a new hire, a freelancer, applies it consistently.
- Logo usage rules
- Colour & typography specs
- Templates & stationery
Business Profile
Company profile decks and one-pagers used for pitching, partnerships, or investor conversations.
- Company profile design
- Pitch deck design
- Print-ready layouts
B2B & Real Estate Video Editing
Video editing for high-ticket B2B and real estate marketing specifically: property walkthroughs, testimonials, and campaign videos edited for how those audiences actually watch and decide.
- Property & project walkthroughs
- Testimonial & case study videos
- Ad & social video cuts
Conversion Rate Optimization (CRO)
Once traffic is arriving, CRO work looks at what's actually stopping visitors from converting: page structure, copy, forms, and load speed, and tests changes against real data.
- Landing page audits
- A/B testing
- Form & funnel optimisation
Frequently asked questions
Do you only design for real estate and B2B clients?
No, that's a specific strength given past project experience, but the same design and content process applies across industries.
What does a CRO engagement actually involve?
An audit of your current pages against real user behaviour, a prioritised list of changes, then implementing and testing those changes rather than guessing what might help.
Can you take over an existing brand identity, or do we need a full rebrand?
Existing brand guidelines are usually a starting point, not a blocker. Most engagements build on what you already have rather than starting from zero.
Social Media Strategy & Design
Creative direction and the actual asset design for the channels you're active on, kept consistent with your brand and built to support paid campaigns rather than sit separately from them.